In May 2024, I was hired by Go East, an agency specializing in bringing foreign directors to clients in the Middle East and Asia, to launch and lead the new Creatives division. I oversee creative talent sourcing and management, including AI and mixed media artists, directors, photographers, and content creators.

Additionally, I handle the promotion of the new division, as well as client research and outreach, targeting a completely new pool of clients within the fashion, automotive, real estate, travel, and arts & culture sectors.

Notable creatives I’ve brought in so far: Studio Brasch, Noah Pharrell, Pierrick Jégou, Emmie America, Sérvices Géneraux, Arseny Jabiev. Below are some of their works.