Born and raised in Moscow. Moved to Paris in 2010 to study cinema at La Sorbonne Nouvelle, but ended up working in fashion, doing model and artist management, casting, and production. As a Senior Agent at System Agency (2014–2022), I managed high-profile fashion talent and booked them for brands like Chloé, Zara, Celine, YSL, and Sephora.

From there, I moved briefly into digital art curation (2024), working with Foundation.app and Somewhere Media to curate exhibitions focused on generative and AI art.

I then joined Go East Creative Management (2024–2025) to launch their AI department and source top AI directing talent for the agency.

In February 2025, I pivoted into creative work myself and joined Genre.ai as a Creative Technologist and Producer. Since then I've worked on projects including Qatar Airways x Google, David Beckham's IM8, Deel, Popeyes, Wander, among others.

In March 2026, I was selected as one of ten artists to participate in Google Flow Sessions — Artist Cohort 3, a six-week program granting unlimited access to Google's generative AI tools and direct collaboration with their mentors and research teams, to create a short film to be showcased in New York.